Millbrook CORE to the Success of Annual Abbott Conference
Abbott, a global healthcare leader, approached Millbrook Medical Conferences in January to help
plan and manage its annual CORE (Complete
Revascularisation) conference in spring 2022. In its sixth year, CORE took
place as a hybrid event at the Royal College of Physicians, London, from May
The main objective for holding
the conference was to demonstrate and discuss how interventional cardiologists
of all levels and Cath Lab personnel can optimise PCI outcomes, together as a
With a lead time of just 10
weeks, CORE reached a global audience of over 1300 delegates representing
several countries, including Ireland, Sweden, Norway, Denmark, Finland, Latvia
and Poland. 145 delegates attended in person and around 1200 tuned in online.
Historically, Radcliffe Cardiology has worked on CORE as a digital
partner, but Millbrook was brought on to take care of the in-person proceedings.
Combined, the Millbrook team has over 80 years of event management experience
and was perfectly positioned to ensure Abbott achieved the educational
objectives of the conference.
Millbrook brought several
services to CORE, including on-site conference support, delegate management, marketing and communications, financial planning and venue sourcing, to ensure that the event ran as smoothly as possible. In addition, Millbrook managed all live
case transmissions and logistics such as travel, accommodation and catering.
Meanwhile, Radcliffe Cardiology
took care of the online element. The conference was recorded and is now
available to watch on the CORE 2022 website
and is coming soon to the Millbrook Hub.
Abbott’s educational objectives
for CORE were:
- To review contemporary standards of clinical practice
- To discuss complex lesion/patient strategies
- To demonstrate the latest advancements in coronary
- To integrate and understand how intravascular imaging can
improve procedural efficiency
- To discuss patient care beyond intervention
The venue of the Royal College
of Physicians (RCP) was a natural choice for CORE. The Millbrook team have used
the RCP on multiple occasions for Abbott meetings and Abbott favoured the
set-up of the venue. That, paired with its location with respect to train
stations and hotels for accommodation ticked all the boxes. Millbrook used The
Wolfson Theatre, which seats approximately 300 delegates.
Course directors James Spratt,
Adrian Banning, Evald Christiansen, Jonathan Hill and Colm
Hanratty led the creation of a comprehensive programme which offered 12
category 1 CPD credits. The programme was broken down into four sessions, which
spanned the two days, titled: Imaging and Physiology, Pre-procedural
Planning, Challenges in Complex PCI and Beyond Intervention.
A mix of presentations and eight
live cases from Mater Private Hospital, Aarhus University Hospital, St George’s
Hospital, Royal Brompton Hospital and London Bridge Hospital, addressed the
appropriate treatment pathway for patients in 2022. The conference also
explored how to further improve patient outcomes by examining the latest
clinical evidence, cutting-edge techniques and beyond the intervention. What’s
more, all delegates were given a certificate of attendance.
Day one concluded with a barbecue,
which Millbrook organised in conjunction with the RCP. The barbecue was well
attended with all delegates enjoying the food, drink and opportunity to network.
Click here to view the programme in full.
CORE 2022 received an abundance of
positive feedback on both its content and presentation. The specialist
and engaging subject matters paired with the number of delegates in person allowed
attendees to have in-depth discussions with the faculty.
The survey for CORE was
completed by 529 people. 61 people filled out the questionnaire in person at
the RCP, while 468 people submitted their feedback online via the CORE website.
The results show:
- Event programme: 97%
of survey respondents rated the programme as excellent or good.
- Organisation: Similarly, 97% of survey respondents rated the organisation
of the conference as excellent or good.
- Venue: Of the 61
delegates that filled the survey out in person, 96% rated the venue as an
excellent or good choice.
Of the 529 survey respondents,
406 people credited the topics, live cases, range of talks and opportunity to
asked what the best aspect of the course was, one delegate said: “It covered
a large area of interventional cardiology with application in daily practice,”
while another commented on the “superb range of talks with engaging and
comments included: “Live cases were very interesting,” “Level of
content suited to all HCPs”, “I think sessions were appropriately timed
and good mix (sic)” and “Outstanding course. Thank you to
Millbrook and Abbott.”
Most notably, all
delegates surveyed said they wanted to participate in future CORE meetings.
Millbrook looks forward to
working with Abbott to produce another two successful conferences in September
and November 2022. Registration for both conferences is now open: